Who am I
I was born on August 29, 1972, in Marinha Grande. From an early age I got used to adapting to new situations. At the age of 7 I moved to another city, only to return 4 years later. After an adolescence that I consider normal, I left, at 19, to study Marketing and Advertising in Lisbon. It was exactly what you wanted. Three years later... (Read more)
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Abstract
I am an enthusiast of human behavior, passionate about growing and seeing ideas become reality.
Through practice, I became an expert in developing products from idea to customer, using more than 20 years of experience in preparing companies and products for national and international markets.
As a trainer, I have taught more than 10,000 hours, in technical and behavioral areas and in practically all contexts, since 1998.
My sense of organization and communication led me to certification in project management. My sense of service led me to the International Professional Coach Certification (Be:Coach) and the Personal & Professional Coach Certification (Instituto Kronos). In this area, I have technical and behavioral experience, integrating and/or coordinating work teams with positive energy and tenacity.
My purpose is to teach individuals to be free and put their dreams at the service of society.
Personal and Professional Training
PERSONAL AND PROFESSIONAL QUALIFICATION.
UPW - Unleash the Power Within
Robbins Research International, Inc., USA
Scale Your Sales Intensive
Harv Eker International, Inc., USA
Better Habits, Better You
Ben Ratje, South Korea
Manhãs Lendárias
Legendary Academy, Portugal
KDF - Kiai Digital Framework
Kiai - Ricardo Teixeira, Portugal
ACADEMIC.
Degree in Marketing & Advertising
ESCS/IPL
SPECIALIZATION.
Strategic Marketing
ESCS/IPL
2002
PARTNER AND ACCOUNT MANAGER
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Internationalisation of products and companies. »»
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Search for opportunities, opening markets and negotiating with potential international clients, for Portuguese companies.
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Negotiation of business opportunities and supplies in international markets.
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Business development in Portugal for a Franco-Belgian producer of laboratory equipment. »»
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Marketing strategy and communication and promotion coordinator.
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Customer manager for the Portuguese market.
2009
INTERNATIONAL MARKETING MANAGER
COMMERCIAL MANAGER
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Export manager - Increasing the presence of companies in new or insufficiently explored markets. »»
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Creation of distribution networks - Strategy, selection and negotiation of distributors. »»
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Commercial - National and international (Germany, Spain and United Kingdom).
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International events - Commercial representation. »»
2012
ASSOCIATE MANAGER
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Real-time data analyst & strategist. »»
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Optimization of campaigns, through the development of new tools and files to support management.
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Development of KPI optimization tools. »»
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Comprehensive backoffice campaign management. »»
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Procedural and campaign information flows. »»
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Analysis of internal feedback and generation of recommendations for Processes & Standards. »»
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Development of scripts for special loyalty campaigns.
2015
PROJECT MANAGER
OPERATIONS MANAGER
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Coordination of marketing operations in EU-funded projects »»
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Marketing and communication management »»
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Business creation and development »»
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International business consultancy and management »»
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Product management »»
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Team management »»
2022
EXPANSION MANAGER
BRAND MANAGER
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Brand management »»
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Coordination of marketing operations »»
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Marketing and communication management
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Team management »»
2025
SOLID RESULTS - Projects with Results
COACHING 360
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Strategic, Operational and Digital Marketing
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Project management
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Business Coaching
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I2Mkt Mentoring - Mercado Idea 2
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I2Master Mentoring - Idea 2 Master
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Life Coaching
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Technical and Behavioral Training
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Strategic Marketing
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Personal Marketing
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High performance
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Entrepreneurship
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Project Management
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Who am I
I was born on August 29, 1972, in Marinha Grande. From an early age I got used to adapting to new situations. At the age of 7 I moved to another city, only to return 4 years later. After an adolescence that I consider normal, I left, at 19, to study Marketing and Advertising in Lisbon. It was exactly what you wanted. Three years later I finished my bachelor's degree and began my professional activity, in 1995, at the Technological Center for the Mold, Special Tools and Plastics Industry. It was back to basics. I took the opportunity to obtain training in Advanced Marketing for SME Managers, with the intention of reinforcing my professional performance.
I then discovered a taste for international business contact.
At the end of 1998 I moved to another region of the country, having started my career as a trainer, at the same time as I started out on my own, in the area of graphic design, advertising and business plans. I felt it was time to continue my academic studies, having completed my degree in Marketing and Advertising - Strategic Marketing component in 2000.
5 years later I returned to Marinha Grande and, with a partner, founded the Business Information Agency, aiming to support Portuguese companies without an export structure, thus facilitating their internationalization. Some time later I assumed, in the same company system and this time in the opposite direction, a representation of laboratory products of Franco-Belgian origin, developing its commercial operations in Portugal.
The 2009 crisis was punishing for both companies, which ended up being unable to overcome the challenge. In a realistic attitude, taking advantage of my experience in international markets, I decided to make my services available to two companies, one commercial and the other industrial, consolidating the export expansion of both.
Having achieved my objectives, I headed to Lisbon to take on a new challenge in the area of media and advertising. I developed consistent work with many clients, which I replaced when I became Associate Manager at a leading multinational. I was fortunate to develop work in a multicultural environment, having had the opportunity to impact (hopefully positively) the daily work of more than 600 people.
The "internationalization bug" continued to manifest itself and some time later, by one of those "chances" in life, I met an old training colleague, who a few years ago owned a consulting company with diversified services, and who needed to complement them with an international marketing and communications service.
I embraced this project with enthusiasm (as is my habit), which turned out to be (another) very rich experience in personal and professional terms. I developed products and markets for our company and our customers. Developed new services. new business and managed teams and suppliers. I did business training, consultancy and coaching, especially startups and (re)launches.
Training never ends and there is always room for improvement. In the meantime, I underwent training in the areas of psychology, team management, e-marketing, emotional intelligence, habits and performance, in order to update and complement the knowledge and skills acquired over the years. I am also certified in project management by Google and I am an International Professional Coach certified by Be:Coach (Jorge Coutinho) and Personal & Professional Coach, certified by Instituto Kronos (Silas Neves).
Where do I want to be in the future? In attractive projects, with interesting people and fantastic clients. Bring added value and deliver what I know, integrating motivated teams with broad horizons and the ability to dream, without fear of evaluating, accepting and overcoming challenges.

DIPLOMS AND CERTIFICATIONS.
Personal & Professional Coach Certification
Kronos Institute, Brazil (Silas Neves)
International Certification Professional Coach
Be:Coach, Portugal (Jorge Coutinho)
Google Project Management Certificate
Google, LLC, EUA
Positive Psychology Certificate
University of North Carolina @ Chapel Hill, USA
(Barbara Fredrickson)
Advanced Marketing for SME Managers
AIP + SOGEA, Italy
PERSONAL AND PROFESSIONAL QUALIFICATION.
KDF - Kiai Digital Framework
Kiai - Ricardo Teixeira, Portugal
e-Marketing Management
NERLEI, Portugal
Team Management
NERLEI, Portugal
Manhãs Lendárias
Legendary Academy, Portugal
Emotional Intelligence
NERLEI, Portugal
Better Habits, Better You
Ben Ratje, South Korea
Scale Your Sales Intensive
Harv Eker International, Inc., USA
UPW - Unleash the Power Within
Robbins Research International, Inc., USA
GDPR - General Data Protection Regime
ECN Academy, Portugal

