Idea2Market is an all-the-way mentoring that leads and accompanies the entrepreneur step-by-step, through all phases of realising an idea into a viable and operational business.
How many ideas sit 'in the drawer' waiting to see the light of day, just because we don't know how to materialize them? If the ‘how’ is the most difficult for you, we are here to make it a reality.
Specialized mentoring program
"An idea without action is nothing more than a dream."
Technical, mental and emotional approach
The Idea2Market Program consists of a comprehensive approach to all the steps necessary to transform an idea into a viable and operational business in the market. From the most elementary to the most complex task, regardless of the business area or the project development stage, all technical requirements are covered, in a phased and coherent manner, by our framework.
But that's just a part!
The human factor is a fundamental and transversal component to the activity of any business. Our work focuses on objectives based on personal realities, taking into account the training of the business together with the enhancement of human resources.
Throughout the process, there will be a structured and professional action to build and monitor the entrepreneur's mindset, with a view to their personal and professional evolution, using life and business coaching tools, as well as strengthening emotional intelligence and mental control, among others.
Holistically, the Idea2Market Specialized Program addresses the creation and development of the business as a whole, integrating all technical and human components.
Expected benefits
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Comprehensive framework for market readiness: All the critical steps needed to take an idea from concept to market, including product development, branding, and creating a go-to-market strategy. This guidance aims to speed up the path, avoiding common pitfalls.
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Informed decision-making skills: With access to theoretical and practical insights, entrepreneurs can make better-informed decisions. This includes understanding market nuances, identifying target audiences, and navigating the regulatory and financial landscape.
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Enhanced resilience and growth mindset: Through dedicated coaching sessions, participants will develop a resilient mindset, helping them manage stress, remain disciplined and adapt to challenges. This growth-oriented mindset is invaluable in sustaining and expanding your ventures.
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Personalized feedback and practical guidance: One-on-one coaching sessions allow participants to receive personalized feedback on their specific challenges and opportunities. This can help them accelerate progress and refine their business strategies to align with their unique goals.
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Networking and Community of Support: Participants connect with peers at similar stages, creating a support network of fellow entrepreneurs. Group sessions and individual mentoring foster an environment of shared learning and collaboration.
Who is this for?
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Entrepreneurs
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Start-ups
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Incubators
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Companies with up to 2 years of activity
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Other targets: Entrepreneur with existing or existing businesses for 2-5 years, who are struggling with various challenges.
Challenges we help you overcome
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Purpose and identity
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Beliefs and values
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Markets and trends
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Opportunities
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Goals, action plan and results
Structure and How It Works
Duration | ~6 months
In-person meetings | 3
Online meetings | 4
Life coaching and/or business coaching sessions | 2
Scheduled technical training | +45 hours
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Group strength
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Theoretical content
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Defining 90-day action plans
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Business coaching (group) – application of tools
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Duration: 1 day
In-person meetings
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Content
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Sharing the challenges encountered since the last meeting
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Coaching – application of tools
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Duration: 4-5 hours
Online Meetings
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Perspective of the world
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Objectives and action plan
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Fears and limiting beliefs – “What stops you from believing and acting?”
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Non-negotiable values – The basis of your ID
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Spheres of influence
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Habits and high personal and professional performance
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Duration: 60-75 minutes
1-to-1 Session | Life Coaching
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Challenges in the process – “What is working?”; “What’s not working?”
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Surgical session Q&A
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Duration: 60-75 minutes
1-to-1 Session | Business Consultancy
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Mentoring Team
The coach helps the client to explore and develop their own skills, promoting reflections and practical actions to achieve their goals. Focuses on the present and future, through a clear, objective and time-bound action plan.
Coaching
The mentor shares their own experience and knowledge with the client, offering guidance based on their experiences. The mentor acts as a role model.
Mentorship
The consultant brings specific solutions to organizational problems. It is more focused on technical analysis and detailed recommendations, often providing a clear path to follow.
Consultancy
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NUNO CAETANO
ENTREPRENEURIAL MINDSET
MARKETING
BUSINESS CREATION AND DEVELOPMENT
BRANDING
STRATEGY
COMMUNICATION
SALES
MÁRCIA ROLDÃO
HAPPINESS
MINDSET
PERSONAL EMPOWERMENT
HIGH PERFORMANCE
SUSANA COSTA
PRODUCTIVITY
WORK-LIFE BALANCE
SUSANA COSTA
PRODUCTIVITY
WORK-LIFE BALANCE
SOFIA COSTA
ENTREPRENEURIAL MINDSET
MARKETING
BUSINESS CREATION AND DEVELOPMENT
BRANDING
STRATEGY
COMMUNICATION
SALES
MÁRCIA ROLDÃO
HAPPINESS
MINDSET
PERSONAL EMPOWERMENT
HIGH PERFORMANCE
SUSANA COSTA
PRODUCTIVITY
WORK-LIFE BALANCE
